GIANMARIA SCHÖNLIEB

Coca-Cola wanted to own the word “AHH”.

We created 61 interactive unique gaming experiences that drove more than 4 million users. Beginning with AHH.COM, if you visit ahhhh.com, ahhhhh,.com, ahhhhhh.com, ahhhhhhh.com, ahhhhhhhh.com, ahhhhhhhhh.com, or ahhhhhhhhhh.com you'll find a game or video or joke or something we put there. Till you type 61 Hs!

Each H's experience was designed for both mobile and desktop. Below are my favorite H designs, prints and some of my favorite games: “Don’t Spill The Coke”, “Aartichoke, Aardvark and a Coke” and “Maniac Kernels from Outerspace”.

It was incredibly fun to sketch and design the different Hs.

*One Show Interactive Pencil, *Shorty Awards Winner

It's extremely hard to effect the sales in the automotive industry and we wanted to modernize and socialize the process of researching, sharing and buying a car.

Dodge Dart Registry worked like a wedding registry, but for a car.

Users were able to build their own dream Dart, then to invite friends and family to sponsor parts. They could raise a portion of the cost or the full price and just had to go to a dealership to pick it up.

Through Dart Registry, we sold the first 2 fully crowd-funded cars ever. Plus millions of people were exposed to the newest features of the Dodge Dart.

When New York City shut down, New Yorkers needed a feeling of control. With Ride Up, my goals was to turn everyday bike rides into acts of resilience and optimism. The campaign greeted New Yorkers with a marquee placement in Times Square and others across the city to position Citi Bike as a symbol of positive progress for neighborhoods slowly coming back from the brink.

On World Book Day 2020, I launched “Bookmarks For Good” - a campaign encouraging people to stay home and read more books helping to flatten the curve of the spread of COVID-19. I personally designed artful bookmarks to remind people of the importance of reading. The project was quite a hit, and all proceeds went to the NYC COVID-19 Emergency Funds..

In the 2016 election, an estimated 15 million eligible voters didn’t go to the polls because they didn’t have a ride. This year, Lyft is expanding its work to provide ride access to the polls.

Through vibrant, colorful, and uplifting creative work, we focused on the positive, empowering aspects of voting. We collaborated with German artist Lisa Tegtmeier, an emerging illustrator whose artwork is characterized by dynamic and charismatic characters that span a diverse range of races, ages, genders, sizes, and attitudes. In the crowded world of election marketing, Lisa’s work stands out.

A truly integrated effort, the campaign lit up the brand’s social channels, in-app communications, emails, dotcom, paid media, out of home, and even landed in Times Square. And to make it easy for people to spread the word to encourage friends and family to go out and vote, we created a dedicated page on Lyft.com to download our bold illustrations.

Stay Proud is the first endless digital Pride parade. It’s a project born from the thought that Gay Pride should be celebrated endlessly. Brands and companies happen to jump on the Pride train only in June, but many of them still lack of initiatives for the rest of the year. Why limit to one month?

No matter who you are or where you are, you can jump on one of our queer floats through Augmented Reality and celebrate Pride with the Interweb! Stay queer, stay proud.

Play HERE - Stay Proud Link

The lifestyle photography around the launch of the new Nomad Collection opens a weird, wonderful, colorful world for the Burrow brand. Inspired by quirky, eclectic homes, we wanted to create something different among our furniture competitors. Off-kilter scenes meant to stand out in a sea of generic, aspirational spaces.

This is especially important for a young brand in order to create a series of assets able to perform across a range of media. Our goal as a brand is to stand out, to be “never normal” and to spark the imagination of the consumer.

Photography and different media applications below.

Made at BURROW

Here's a TV spot I made for Dodge that shows how to build a Dodge in 100 easy steps in occasion of Dodge’s 100th birthday.

If you follow the spot closely, there are exactly 100 numbers hidden throughout the whole spot, from 1 to 100. It was very fun and challenging to find different ways to integrate each number to its own scene.

The campaign was created for the relaunch of Dodge Dart and we also shot a bunch of :15" on the side.

Director: Keith Schofield

A collection of lifestyle photography shot for Google Pixel across Iceland, New Mexico and Los Angeles.

Photographer: Mark Leibowitz