I believe the best brands don’t just participate in culture. They earn a place in it.
My work sits at the intersection of brand, culture and entertainment, shaped by more than 15 years across agencies and in-house creative teams, from Wieden+Kennedy and Lyft to my current role as Global Head of Creative, Core Sports at On.
I’ve built creative teams, shaped brands and created work across advertising, entertainment, social, design and experiences. I’m most interested in ideas that move beyond advertising and become something people actually want to talk about, watch or participate in.
Tennis has been the other constant. I’m a former competitive player, an investor and former Executive Creative Director of Racquet Magazine, and have spent years bringing tennis together with fashion, art and culture.
My work has been recognized by D&AD, The One Show, Cannes Lions, The Webby Awards, Communication Arts and Clio. I was named to Business Insider’s 30 Under 30 and Ad Age’s 40 Under 40.
I’m Italian, once lived in Japan, always travel with my tennis racquets, and love German shorthaired pointers.