I’m Gianmaria, a tennis player turned creative leader who still carries his racquets everywhere.
I’m currently Global Head of Creative, Core Sports at On, shaping the brand’s global creative vision across brand and culture.
I started my career at Wieden+Kennedy Portland and have since worked across agencies and in-house teams, including Lyft, building brands, creative teams, and work designed to earn a place in culture.
Tennis has always been a big part of my life and work. I’m an investor and former Executive Creative Director of Racquet Magazine, where I shaped the magazine’s creative vision and brand partnerships across tennis, fashion and culture. I continue to be active in the tennis world through projects that bring the sport together with fashion, art, media and culture.
I was named one of Ad Age’s 40 Under 40 in Marketing & Media in 2022 and one of Business Insider’s 30 Most Creative People Under 30 in 2016. My work has been recognized by D&AD, The One Show, Cannes Lions, The Webby Awards, Communication Arts, Clio and others.
Most Recent Press and Articles:
Yahoo - “Blizzard’s Twisted “Vases of Hatred” Lets Diablo IV Fans Deliver Dark Gifts”
AdAge - “White Claw enters fashion industry with a capsule collection”
Highsnobiety - “White Claw X Tombogo is a refreshing take on functional fashion”
LBB - “How the Lyft Arcade Makes Waiting for Your Ride Fun” Interview
MUSE BY CLIO - “5 Rules for being a Creative Director In-House” Interview
AdAge’s 40 UNDER 40 - 2022 40 Under 40 in Marketing, Media & Entertainment recipient
TRENDLAND - Interview Spotlight
MEDIAPOST - “Hermes Cozies Up To D2C Lifestyle Stores”
SHOTS - “Furniture Is Never Normal in Burrow’s offbeat campaign”
VOX - “How Do You Sell A Couch in 2018?”